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Showing posts with label corporateness. Show all posts
Showing posts with label corporateness. Show all posts

Wednesday, July 11, 2012

Punk? Not so much.

The new groups are not concerned
With what there is to be learned
They got Burton suits, ha you think it's funny
Turning rebellion into money

from "White Man in the Hammersmith Palais" by Joe Strummer (I presume)

The clogged blogosphere of foodies, locavores, urban homesteaders, DIYers, and OTHers* renders my offerings invisible. I could try to gain a wider audience by joining the pinterested, or by linking to one of the other sites that aggregates such blogs, but I am too lazy and egotistical, not to mention dis-inclined. The ramps to fame, or at least garnering large numbers of eyeballs, prove too steep for my shiftless self. Make a logo, develop a not-off-the-shelf design, pay for a domain, suck up to corporations so they'll give me some swag to review or re-gift, and most dangerous of all, fall into the pond of self-deception, in which this platform can somehow become a revenue generator or a stepping stone to a book contract. 

Among my bookmarks is one such site, where people turn in their recipes, DIY tips, and so on. There's actually some useful stuff there, and I do check it out fairly regularly. The name of it is "Punk Domestics," which appealed to me before I really began to understand what it is. The name, which rings oxymoronic to begin with in my book (I grew up in a time and place where "domestics" were servants, usually darker than the, uh, dare I say, masters?), also fails to live up to anything like the spirit of punks, much less the "hardcore" ethos their blurb claims they embody. 

For starters, to submit anything, you're supposed to log in, get your ID, join the queue. And yes, submission is the name of the game, oddly enough, for any posting must comply with a list of rules. You are then encouraged to get a Punk Domestics "badge" to display on your blog, so you can funnel eyeballs to their site, which has a lot of ads.

But not just ads. Entire blog posts that are plugs. Like the William Sonomas give-away. A post that waxes eloquent about how this upscale mall denizen is embracing the DIY movement with darling canning jars and such, marketed as the "Agrarian" line. [Clever name, I will admit, harkening to a simpler time, a garden-ey feeling, and of course for the  baby boomers with fuzzy memories and their kids with vague historical understandings, it evokes the rhyming Aquarian age.] All you have to do to win it is drive up the site's numbers with comments, or post something on twitter or pinterest, whatever it takes to increase revenue at Punk Domestics, which just happens to admit that they've "done some copywriting for Williams-Sonoma, including for the Agrarian line." If you can stomach it, visit the offending link 

I'd rather wallow in non-commercial, self-righteous, obscurity. Even if the readership consists mostly of myself, trying to recall how I made that meal or canned those things, it feels better than shilling for a company catering to privileged dilettantes. Those people have people to cook for them, and mostly only take it upon themselves when it will create a show. I'm more interested in food, basically.

*Other Things Homespun-ers

Sunday, October 30, 2011

War Against Terroir

Mmmm. Cascadian huckleberry.

Americans who want to seem high class sometimes adopt Britishisms, but when they want to seem sophisticated, they often resort to French. Sometimes, as with "laissez faire," it's to hide the ugly truth ("unfettered capitalism" sounds more sinister), but the general idea is to make something ordinary sound fancy--"C'est magnifique" has a flair that "yum" just ain't got. Eventually, the word may become American as apple pie, or at least quiche. 

Food is a realm where these migrations occur regularly, and one of the newer arrivals is "terroir," which refers to the peculiarities of flavor bestowed on a food by its place of origin. There is no obvious Engish word that conveys the same concept, which makes sense when you think of most English cuisine (ah, see? the very word "cuisine" had to be imported--I rest my case). But in wine country the soil, climate, and a host of other influences affect the outcome, sometimes on a scale so minute that a location 100 meters away--but on the wrong side of a ridge--cannot replicate the terroir of a prized place.

Americans cling to some remnants of this concept, and seem to be rediscovering it. When I was a kid, Hanover County tomatoes and Smithfield ham had this kind of aura. But for most of my life, farming has trended toward uniformity and commoditization. The 'market' allegedly wanted not just all wheat to be the same, but all cucumbers, tomatoes, hams,...everything. Micro-breweries (and wineries, for you fancy drinkers) and farmers markets, which continue to sprout in new places and thrive where they gain a root-hold, offer hope that we're turning around as a culture, remembering and reviving local flavors.

However, if you get beyond the surface, you see we have a long way to go. The new locavores rail against the authoritarian uniformity imposed on the food supply by Monsanto, ADM, Con-Agra, and...well, the point is that the list is not very long. A lot of ink (how much of it GMO soy-based?) is devoted to lamenting and opposing the monotony of the produce, the loss of diversity and heritage varieties that occurs when all corn is Silver Queen and all cukes are Marketmore. Being a staunch evolutionist, I'm with them on this. Besides being boring, it is incredibly stupid to put all your eggs (mostly laid by just one breed) in one basket. And as a lover of things old, a conservationist at heart, I hate seeing old varieties disappear.


Fortunately, gardeners and small farmers have done a huge amount of work preserving and spreading old varieties and the genetic diversity. There are breeders selecting their way back to plants and stock that were impossible to get a generation ago, and for that matter, coming up with new varieties that do something other than maximize shipping durability and superficial attractiveness. 


Meanwhile, the war against terroir is still winning on the terre itself. Relentlessly pressured by that 'market,' farmers try to eke out more production with bigger machines, mechanized irrigation, and chemicals that kill the soil and pump up the produce. Now that there are enough buyers for organic produce, industrial production techniques have emerged in that realm as well, from hydroponics and greenhouses to cloistered chickens that never see the sun or drink the rain. Organic or not, most of hat you find in the grocery store could have been grown anywhere; there is no terroir when the earth is a platform for industrial agronomy.


I am fortunate to live in Western Washington, where there are abundant small farmers who take good care of their land. Like just about everything else about me, my palate is not refined, but I still think that food grown in black prairie loam tastes better than the same thing trucked in from a mega-farm in California. (And it's not entirely about locavorism, either, coffee from my friend's farm in Honaunau tastes like the volcano, not chemically assaulted Brazilian dirt.) 


So I guess I am a terroirist. For the time being, it's not illegal. The US may have decided that it's OK to snoop without warrants, to detain bystanders and citizens indefinitely, and launch missiles at people who disagree with its policies, but consumer choice remains sacrosanct, for now. But when Monsanto can sue a farmer for planting seed that, simply because the wind blows, contains some of its patented genes, we are experiencing a level of corporate power that suggests even that freedom may be imperiled. What happens when the industrial producers--too big to fail because they control the food supply, after all--bribe enough politicians to have non-industrial production be labeled dangerous and subversive, outlawed? Maybe this sounds silly to you, but the harmless hippies who sat in old growth trees were transformed into "eco-terrorists" even a generation ago. 


We are still free to taste terroir. When we support the Columbia River winery and Yakima hops farmers, we support local roots. When we eat a Quilcene oyster or a Mima camas bulb, we enjoy flavors that exist nowhere else. When we learn to appreciate terroir, we develop senses dulled by our bland modern culture.

Wednesday, October 12, 2011

What's Mocavore?

Sounds like locavore, and maybe that is part of the picture, but I am not religiously so. I eat things from my garden, from the local woods and weeds, from the Olympia Farmers Market, and yeah, from grocery stores too. I take comfort in supporting local growers and putting as little money as possible into the coffers of corporations with no allegiance to place. But then again, I think I had Italian pasta for dinner the other night, and have no idea where those canned black beans came from.

Sounds like Mo, too, and I'll cop to that. I am egoistic. Why else would I be writing a blog? (OK, several blogs.) I like to think I am unique, while recognizing that I am a product of my time and culture. (And also, I like to relentlessly mock my time and culture.)

My vory varies too much to fit a proper niche in the food blogosphere. I like foods that are wild, that indigenous cultures have appreciated for millennia, and that some people think are weeds, but there are already a bunch of bloggers covering that nicely, and what would the rewilders and foragers think when I started to write about my occasional mix-all-the-brown-drinks soda fountain binge? All that high fructose corn syrup!!

I'm omnivorous, but don't feel any dilemma.

My favorites may fade, and if this blog lasts long enough, I'll contradict myself. I like trying new things, but not all of them, and despite what I said earlier about wild food cannot be counted on to try all things. Like that time on Moloka`i, but I'll post about that later. Believe me, I'll write about that.

I aspire to healthy eating, but sausage tastes too damn good to foreswear, and some of the stuff that's supposed to be healthy tastes like crap.

Fine food's fine, but I define that category widely. I am not a foodie, gourmand, epicure, or snob. Well, maybe a snob. I turn up my nose at Coors, Kraft, and deep-fried fair fads.

I'm a descendant of decent cooks, none of whom were formally trained. My entire experience in the food industry consists of delivering low-end pizzas and making high-end ones for a total of maybe 8 months in the 1980s. I learned what I know from my parents, a few TV chefs, that red and white cookbook, and asking questions about whatever tasted good. Mostly, though, I just played around and experimented. Eventually, I learned how glean some useful info from the web.

Mocavore will have a new post now and then on everything from food archaeology to rants about food's future. Maybe you'll read something new (or very old), pick up a tasty recipe, or write me to tell me just how little I know. Grab a snack and enjoy.